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michaelgodshall

creative director

State Farm – Lebron James

The Challenge:

As Creative Director at Translation LLC, Michael developed two broadcast commercials and a microsite that featured State Farm’s new partnership with LeBron James.

The Outcome:

Maintaining the integrity of the State Farm brand, Michael created authentic stories that were tailored for “Generation Z”; millennial consumers unaware of the true benefits of insurance and more importantly having an agent on your side. The commercial launched at the kick off of the NBA season.

Client: State Farm         Role: Creative Director          Agency: Translation

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Lebron James -The King has a new Crown

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Michael Godshall 2016