The Challenge:
To create the launch video for W Hotels’ new yoga series, FIT with Tara Stiles. The unique challenge was to make a curated in-room workout video designed for the needs of the W traveler that could also stand alone as a brand marketing tool. W approached DSTLLRY for a full solution from concept to completion.
Result:
We succeeded by capturing the beauty of the room and Tara’s rebellious style, balanced with her sophisticated yoga poses to make this video hard not to watch. The videos DSTLLRY created for the FIT with Tara Stiles program were rolled out to all 45 of the W brand’s cutting-edge hotels and resorts around the world. #POSEWHENEVER.
Client: W Hotel Role: Creative Director / Director Agency: DSTLLRY
