The Challenge:
As Creative Director at Translation LLC, Michael developed two broadcast commercials and a microsite that featured State Farm’s new partnership with LeBron James.
The Outcome:
Maintaining the integrity of the State Farm brand, Michael created authentic stories that were tailored for “Generation Z”; millennial consumers unaware of the true benefits of insurance and more importantly having an agent on your side. The commercial launched at the kick off of the NBA season.
Client: State Farm Role: Creative Director Agency: Translation
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