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michael godshall

creative director

Rocawear Fragrance 99

The Challenge:

Rocawear 99 was pursuing a new creative approach to their men’s fragrance.  They wanted something that resonated in a new way and refreshed their image but didn’t follow the traditional formula of male model, walking down a beach.   

The Outcome:

Instead of showing polished male models in a stereotypical lifestyle scene, the campaign showcased why men wear fragrances – for women to want them, even when they’re not there. Campaign included broadcast, print, retail, and out-of-home, including a Times Square spectacular.

Client: Rocawear Fragrance        Role: Creative Director          Agency: Translation

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Michael Godshall 2022

 

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