DSTLLRY was tasked to develop a full print and digital campaign around the launch of Rihanna’s new fragrance, Rogue. Michael was given nothing more than a bad 2D render of a bottle and was told to come back with next-level creative.
As we all know we can only have one winner in the game of pitching creative. The client was was very happy with Michael’s creative direction and shared it with Rihanna’s team. The team was initially shocked because the bottle render produced by DSTLLRY was so accurate, they thought the factory leaked the design. Ultimately, Rihanna used her own creative team and photographer Anthony Mandler.
Client: Rihanna Role: Creative Director Agency: DSTLLRY