RFSpot is a start-up that’s goal is revolutionizing the brick and mortar retail market with new automation technology that enables retailers to layers of data across each store, bringing full transparency and superior efficiencies to in store operations.
DSTLLRY was tasked with bringing RFSpot’s brand and latest technology to life through a new logo, website design and an animated video that could be a tool to explain the technologies. The unique challenge was to create an engaging brand image and content with a relatively technical subject.
Michael and DSTLLRY worked with the RFSpot CEO to create the full brand package. Starting with the logo design and direction to “illustrate the radio frequency power of mapping an indoor space.” The video was successful in telling the story of the technology to investors as well as large companies and box stores like Target. www.rfspot.com
Client: RF Spot Role: Creative Director Agency: DSTLLRY